sonopto.

We sell the requirement, not a brand

On the consulting side our only job is to describe the right system. We are not a distributor for any brand, so there is no quota behind the recommendation. The first meeting and the needs analysis are free; detailed work is priced according to the size of the project.

Technical specification and project plan review as part of AV project consulting

Display size and pixel pitch

These two questions sit at the centre of the purchase, and both are answered by calculation. The "so many mm equals so many metres" rules circulating online are each a manufacturer's own advice and they differ by up to a factor of three; AVIXA has no standard for it. We measure the space and advise from the content — the smallest pitch is not automatically right, and there is no sense paying for a difference nobody can see from six metres.

Acoustics and intelligibility

Changing microphones and loudspeakers in a reverberant hall does not fix it: a sound system makes the room audible, and if the room rings, a more powerful system gives you a louder ring. There are measurable targets: 0.4-0.6 seconds of reverberation in a small conference room, and background noise no higher than 35-40 dBA. The right order is measurement, then acoustic treatment, then the sound system — done the other way round the money usually goes on both and the result still does not arrive.

Planning the network with IT

AV over IP and Dante are real-time traffic, resting on multicast, timing and prioritisation. The source of "the network got slow" is usually configuration rather than bandwidth. So we design the AV network together with the client's IT team: its own VLAN, QoS defined from the start, switch settings reviewed. AV traffic added to a network that was not prepared for it always looks like the culprit.

Writing the specification

In public and corporate procurement the specification itself decides the outcome. One written to measurable criteria, not locked to a single brand, keeps the competition open and leaves no ambiguity about what will be accepted at handover. We work on technical specifications and acceptance criteria; AVIXA's performance verification and documentation standards can be referenced.

We are based in Ankara and carry out installation, maintenance and commissioning across Turkey.

Frequently Asked Questions

Do you charge for consulting?+

The first meeting and the needs analysis are free. Detailed work — acoustic measurement, coverage calculations, system design, writing the specification — is priced according to the size of the project, and usually sits inside the project where we also carry out the work.

Do you recommend a particular brand?+

No. We work independently of brand and technology. Whether the answer is LED, LCD video wall or projection depends on the space: ceiling height, ambient light, viewing distance, hours of use and budget. Recommending a brand before those five are discussed is doing it backwards.

Can we take the consulting on its own?+

You can. We work on design, specification and acceptance criteria even where another company will carry out the installation. It is also the model we use white-label with architects, contractors and IT companies.

LED, video wall and projection →
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