Retail and Shops
When the Campaign Starts, So Should the Window
In retail a screen is not decoration; its job is to show the right message at the right moment. If the campaign starts on Monday the window should have changed by Monday morning — in the flagship and in the branch three cities away.
The campaign has started and the screens still show last month’s poster
Because updating content is usually left to branch staff: walking around with a USB stick, logging into each screen, with no way to tell who did it and who did not. As the branch count rises that method collapses under its own weight, and your most expensive advertising surface — the window — goes stale. Managed centrally, the same job becomes a single upload.
What goes on the screens?
- Window displays: seasonal campaigns, sale announcements, brand films
- Aisle and shelf displays: product introductions, price and promotion information
- Checkout displays: last-minute offers and loyalty programmes while customers queue
- Welcome and wayfinding: floor plans, department directions, rolling announcements
- Staff areas: shift, target and internal announcement screens
What really matters here: geolocation and grouping
Group your branches and one action reaches hundreds of screens. With geolocation the same playlist shows each branch its own content — Istanbul stock in the Istanbul store, the Ankara promotion in Ankara. Feed fast-moving data such as prices and stock from Google Sheets and updating the spreadsheet is all it takes to update the screens.
What difference does it make that we install the screen?
A window display is a different job from an office screen: it needs high brightness to stay readable in daylight, positioning that kills reflections on the glass, and cabling hidden inside the window. We measure all of that on site during the survey and choose the panel and mount accordingly. Because we do not sell the software and hand the installation to someone else, there is one number to call when a screen goes dark.
Frequently Asked Questions
Our branches have screens of different brands and sizes — will they all connect?+
Almost certainly. On commercial displays the software runs on the display’s own operating system; on ordinary televisions a small external player is added. We establish which screen takes which route during the survey, and we will not ask you to replace a screen that still works.
Can a campaign start automatically at a set time?+
Yes. Content can be tied to a date and time, so the campaign goes live by itself at 09:00 on Monday and comes down by itself on the end date. Switching the screens off at closing time is scheduled the same way.
Does the window go dark if the internet drops?+
No. Media files download to the screen’s local storage, so playback continues offline. When the connection returns the device re-syncs with the panel and picks up any pending updates.
Other Sectors
Everything about sonopto.signage →Restaurants and Cafés
Digital menu boards, menus that switch automatically through the day, prices driven from a spreadsheet and no reprinting.
Read More →Corporate Offices
Welcome displays, room booking screens at the door, internal communication boards and a company-wide announcement network.
Read More →Transport and Terminals
Platform and terminal information, wayfinding displays, and video walls run as sellable advertising inventory.
Read More →Schools and Campuses
Corridor and canteen announcement screens, library information, exam and event calendars, campus wayfinding.
Read More →Healthcare
Queue and wayfinding displays, clinic information, waiting area content and consultant schedule screens.
Read More →Let’s Talk About Your Screens
Tell us how many screens you have and where you want to use them. We will scope it with you and prepare the right setup and quote.
Request a Free Site Survey